UTM Bible by Shopping Ads Academy
Enrollment is closed

UTM Bible

Tracking our success in paid advertising is critical to showing the value of our work. This UTM bible is one piece in our tool kit to make this happen.
Enrollment is closed

Additional Notes

We use this tracking template to help us create UTM parameters faster and at scale as we track performance across half a dozen ad platforms. We also use this template with brands we are working with. It helps unify our tracking procedures and naming structure with how data is going to populate inside Google Analytics. 

What's included?

File Icon 2 files


UTM Bible
UTM Bible Template - URL Naming Structure
948 Bytes
UTM Bible Template - Paid Ads
1015 Bytes