Google Shopping Course by Shopping Ads Academy
Enrollment is closed

Google Shopping Course

This Google Shopping course is over 2 hours and 45 minutes long and comes with 15 videos. We cover the following:
  • Google Merchant Center
  • Shopping Feeds
  • Conversion Tracking
  • Campaign Structures & Settings
  • Campaign Optimization
  • Smart Shopping
The course can be done at your own pace and re-watched as much as you want. The course content is being updated on a regularly basis.
Enrollment is closed

What You Will Learn

  • How to use Google Shopping to drive sales and bring in store revenue
  • Shopping Campaign settings and what they mean
  • Campaign setup and structure for Google Shopping
  • Setting up and getting your Google Merchant Center Account ready
  • Conversions tracking and how to know your shopping campaigns are working
  • How to start to optimize your shopping campaigns to make them more profitable over time

Course Description

Drive Profitable Growth at Scale with Google Shopping. This is the ultimate guide to Google Shopping as it combines years of experience running shopping campaigns into a single course that anyone can take. I have run shopping campaigns in 17 countries across North America, Europe and Australia.

This brand new course is going to walk you through the steps and processes you need to take to setup your Google Shopping campaigns in your Google Ads account. We cover your Google Merchant Center account, shopping feed, conversions tracking in your Google Ads account and what optimizations you can do once you launch your shopping campaigns.

I walk you through the most important parts of Google Shopping and how you get your products from your ecommerce store to your Google Ads account. You don't need any experience but you do need a great attitude and an interest in learning a new skill set.

I'm going to share with you everything I have learned over the last decade and make sure you don't make the same mistakes I did when starting out. Thank you for taking my course and I wish you tons of success.
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What's included?

Video Icon 15 videos

Contents

Introduction to Google Shopping
What Do We Cover In This Google Shopping Course
4 mins
How Does Google Shopping Work In Principal
6 mins
Setup a Google Merchant Center Account
GMC Settings Tab
9 mins
GMC Tools Tab
9 mins
GMC Message Archives
2 mins
GMC Growth & Marketing Sections
15 mins
GMC Product Feed Section
29 mins
Creating A Google Shopping Feed
Creating A Google Shopping Feed
12 mins
Best Practises For Creating Product Title
11 mins
Custom Labels: What Are They & How To Use Them
16 mins
Google Ad Account Setup
Setup of Google Ads Account.mp4
12 mins
Google Shopping Campaign Settings
Shopping Campaign Settings
16 mins
Google Shopping Campaign Structure
Learn Two Google Shopping Campaign Structure
8 mins
Negative Keywords & SQRs
Negative Keywords and Search Query Report (SQR)
8 mins
Google Smart Shopping
Google Smart Shopping: What It Is & How To Set Up A Campaign
11 mins